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Persuasive texts

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By David Clayton —Author

This leaflet offers four short examples of persuasive writing from different perspectives, linked by the theme of saving or appreciating the planet. They allow discussion of the purpose and effectiveness of persuasive text, and consideration of the impact of tone, layout and images.


These teachers’ notes refer to the PRINT ONLY guided reading leaflet in Literacy Time PLUS Ages 7 to 9, March 2009.

Before reading

  • Establish that everyone understands what ‘persuade’ means – briefly collect some ideas of when persuasion takes place: this might span everything from persuading a friend to share their crisps, to persuading the nation to vote for you to be Prime Minister. Encourage a wide range of examples.
  • Discuss persuasive techniques in relation to the examples collected. These might include reasoning, using emotional language to make someone feel pity, guilt, responsibility or fear; exaggeration; offering benefits; appealing language; powerful adjectives. Make a list to display.
  • Introduce the idea of concern for the environment – what do children already know about persuasion connected with this concept?

During reading

  • Share read each example in turn. Note the purpose of each text, the intended audience, and summarise the content to ensure understanding.
  • List separately the technical words and the adjectives used in each example.
  • Encourage readers to use appropriate expression when reading each piece, noting how the punctuation and sentence structure suggest how to do this.

Previous learning

Children will need to be familiar with working together in small groups, negotiating a range of different views and practising listening skills.


  • Discuss which particular emotions each text is targeting in the reader – fear, anger, responsibility, guilt, pleasure, desire and so on.
  • Talk about the specific features of each example – eg, the use of statistics and scientific language; the use of direct questions, capital letters and informal language; powerful appealing adjectives and reassuring claims about safety and experience; and formally sequenced facts.
  • Consider the effect of images and design, and talk about how they reinforce the text.
  • Discuss similarities and differences between the examples – eg, all four speak directly to the reader; two make use of images; two are formal and two informal; two represent different sides of the same debate; two use highly technical language, two use more emotional language.
  • More able children may notice how, in the government minister’s speech, pre-emptive arguments are used, partially acknowledging opposing concerns and countering them – a sophisticated persuasive technique.

Speaking, listening and drama

  • Using the transcript and the flyer concerning the Kentish Vale power station, ask children in groups to list the main points of each argument, and then to decide as a group which side they would support and why.
  • Choose a spokesperson from each group to report back to the class on their decision and any difficulties they encountered in arriving at it.
  • Give groups different roles using the cards on the activity sheet below. Allow time for them to prepare their arguments and practise persuasive speeches before holding a public meeting at which all points of view will be heard. Work in role to hold the meeting, then out of role to evaluate the effectiveness of each group of speakers, analysing the persuasive techniques they used.

Ideas for writing

  • Use the arguments generated at the public meeting to write a persuasive letter to the government minister, detailing your opposition to the plans for a power station.
  • Write a brief comment on each of the texts on the leaflet, explaining how they set out to persuade the reader.
  • Make a collection of persuasive words and phrases used in the texts on the leaflet.
  • Use the SAT-style activity sheet below to interrogate the texts further.


  1. molina
    on 28 February 2015


    not helpful ever…................

  2. hamid
    on 9 May 2014

    about banning homework

    i personally believe that assigning students homework depends on two basic elements – social and learning. homework builds and teaches students responsibility as they know they have a task to be completed learning reasons . homework helps students practise what they have studied or learnt -It also prepares students for tests . Low grade students improve

  3. bob the builder
    on 18 March 2014


    it was very interesting to read, i injoyed it very so much.

  4. cool
    on 9 May 2013

    not helpful

    didn’t rally help at all

  5. mona
    on 30 April 2013


    not helpful at all

    1out of 5
  6. michaela kelly
    on 27 April 2013

    why homework should be banned

    introdactionI think homework should be banned because most kids say that it is to hard in grades lower then grade four

    firstly, I think homework should be banned because it keeps kids from spending time with there family,s.

    secondly I think lots of kids are getting very lazy because they can not go outside,play and get fit instead they are just sitting inside doing work.

    thirdly,I think homework is mainly just more school work so it should be done at school or banned

    in conclusion home work should be banned because it is stopping kids from spending time with there family,kids are getting lazy and home work is just more school work.


  7. awsome
    on 23 April 2013


    its ok but needs pictures

    3out of 5
  8. Alan
    on 10 January 2013



  9. Tony
    on 12 March 2012


    I thought this site was alright. It didnt really help me for what i typed in. there are no examples

  10. Sharon smith
    on 13 March 2011

    this is wonderful

    This is a great piece of resource for supporting the teaching of leaflets.


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